BM Whisky Makes Grand Entry into Nigerian Market

The 55th independence anniversary of Nigeria was remarkable for Grand Oak Limited marketers and distributors of alcoholic and non alcoholic beverages in the country as they introduced a new brand, Black Mystique Whisky into the nation’s Spirits market on Independence Day. 

The event took place at Quilox Executive Night Club, one of the premium locations for fun and entertainment in Lagos, Nigeria and a popular hangout for top celebrities. The event was in collaboration with PMAN at the PMAN Premium Night to mark the 55^th Independence Day celebration of Nigeria.

The company had strategically chosen this premium venue to raise the curtain on its latest brand. The management team of Grand Oak Limited is excited and confident that Back Mystique Whisky will soon dominate the whisky market in Nigeria because of its uniqueness.

Jacob Akaade, the eloquent Brand Manager of the new brand was full of optimism about the prospect of Grand Oak’s new baby and its ability to top the market. He noted that the involvement of Grand Oak at the event was strategic and an opportunity to leverage on the goodwill of Nigerians and also celebrate the birth of our premium Black Mystique Whisky.

Akaade further said, “Because we are a proudly Nigerian company, we will always seek opportunities to identify and celebrate with Nigerians and help them make the most of the moment with our brands.”

But being a new brand, BM Whisky has come into a crowded fielded and there are questions about its ability to survive the competition and dominate the market.  Akaade dismissed such fears. He spoke gallantly and confidently about the new brand, saying that it is a brand that will sell itself. “Our brand is a premium brand and there is nothing like it in the market; despite its superior quality, it is very affordable,” he said.

Inspite of the marketing success recorded so far, Grand Oak Limited is working round the clock to ensure that Nigerians experience the uniqueness of its BM Whisky brand. It has intensified activation effort at different locations, including Just Rite Supermarkets across Lagos State. Many more activities will be taking place in premium clubs and modern trade channels in coming months.

Black Mystique Whisky is the true spirit of the night.  It is a premium whisky blended with finest Scotch and select Indian malts for that discerning consumer. It has a warming and smooth mouth-feel. Every sip creates a mysterious desire to keep asking for more.